Malek
Optimizing User Flows for Malek, a Property Tokenization Platform.
FintechMobile & WebConvertionProduct ThinkingDesign System
View Project
Hi,I'mFarnoosh.
A product designer, based in Dubai, specializing in simplifying complex workflows and turning ambiguous problems into intuitive, scalable solutions through UX strategy and systems thinking.
Explore my work
Google Maps
Improving Navigation Trust in Unfamiliar Areas for Tourists on Google Maps.
TransportationMobileRetentionUX StrategyInformation ArchitectureView Project
Castbox
Enhancing Community Engagement and Listener Interaction on Castbox.
MediaMobileBehavioral DesignUX ResearchVisual HierarchyView Project
🎨 I'm a Product Designer specializing in simplifying complex workflows for B2B SaaS products and marketplaces.
💪 I'm particularly strong in critical thinking, problem discovery through deep user empathy, conducting user research and analysis, and turning insights into scalable design solutions and polished UI execution.
🤝 I approach design through strong cross-functional collaboration with designers, engineers, and product managers to balance user needs with business goals and ensure a desirable, feasible, and viable product.
💼 Over the past few years, I've worked as a UI/UX Designer on a property tokenization fintech product, as well as multiple freelance UX/UI projects, primarily in the media and transportation spaces. My background in computer science and frontend development has strengthened my systems thinking and problem-solving skills.
🟢 I'm looking for opportunities in UX/UI Design and UX Research roles within collaborative B2B environments and marketplaces, where I can reduce user friction, improve efficiency, and contribute to product strategy and decision-making.